Friday, June 12, 2015

Burying the lead

Even those without a journalism background know the term, "Burying the lead." That's when you start a story by skipping over the most important detail, fact, or occurrence. Like, last night, when Bill came home from a neighborhood meeting and started chatting about his day. He gave me details about the meeting, talked about weekend plans, and some other stuff. Then, he adds, "I put up some Sheetrock today." My head flipped around as fast as it could go, and a high, squeaky voice said, "What?! That's a huge milestone!" Oy. Perfect example of burying the lead, and here's the evidence:

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